PROTECT YOUR INTELLECTUAL PROPERTY (Your Life's Work).
Business And Intellectual Property (I.P.) Strategies For Entrepreneurs.
FREE Intellectual Property Assessment Form + Assessment Call (Value: $149)
Welcome to The Small Business Growth Program™, where we help entrepreneurs turn business ideas, creations, skills, passions, education and talents into valuable intellectual property (I.P.).
Let me introduce myself, I’m Program Director Sid Peddinti, Business & IP Attorney. I manage a boutique Business & IP Legal Practice called California Law Services in Hermosa Beach, California, and primarily work with entrepreneurs and business-owners. The Small Business Growth Program is focused more on education and implementation, where I focus my attention on teaching, mentoring, and consulting, as opposed to providing legal advice and acting as “an attorney”. In other words – this is an educational and implementation-type program, that’s designed like “an incubator/accelerator”, where you can learn practical strategies, and get help on how to implement it yourself.
Take a minute to read through this website to understand (a) What intellectual property (I.P.) is, (b) How to identify it in your business, (c) How to protect it, and (d) How to monetize it. Those are the 4 core areas that we will focus on during the workshops, courses and programs.
I invite you to fill out the I.P. Assessment Form which is designed like a “survey”, which will get you thinking about your business assets in more depth. I will assess your answers and setup a brief “brainstorming” session to learn a bit more about your business.
Let’s Start Here…
WHAT IS INTELLECTUAL PROPERTY (“I.P.”)?
WHAT I.P. DO YOU POSSESS IN YOUR BUSINESS?
Intellectual Property (or commonly called “I.P.”) can be broken down into patents, trademarks, copyright and trade secrets. In general terms, they refer to any “creations of the mind”. Intellectual refers to your intellect (i.e. your ability to reason, think, invent, create, comprehend), and property relates to the assets that your intellectual created. Makes sense?
Flip the word around: Property of (or created by) your Intellect. It might help you understand it a bit better.
In the business context, I.P. can be thought of as your business assets. Here are some examples: inventions, designs, concepts, symbols, programs, courses, literary and artistic work, publications, trade names, logos, phrases and images. Almost anything you use in your business, can be considered an asset.
Here are some examples to help you assess the Intellectual Property in your business:
PATENTS – Patents generally relate to the design or creation of: computer hardware and software, tools, machines, instruments, formulas, compounds, systems, processes, formulations, medicines, unique packaging, unique product design, chemicals, and inventions (to name a few). Patents can be design patents (The way it looks – Product design or packaging), utility patents (The way it works – invention or softwares), or plant patents. The key factors are that your invention or design has to be “Novel”, “Unique”, “Original”, “Not-Obvious”, and it generally takes 2 or more years to complete an entire patent application, from the point of the initial consulation till the time you receive an actual registration. They will be recorded on a public database, but will afford you protection for the registered patent.
TRADEMARKS – Trademarks relate to protect the name of your brand, the name of your product or service, as well as for logos, catch-phrases, slogans, smells, sounds, and other branding aspects which allow you to protect your goodwill and reputation with your customers, and the public. In the modern digital marketplace, entrepreneurs need to understand that trademarks are an extremely valuable tool in their corporate arsenal, and can be very effective to stop others from “stealing your ideas or diluting your brand”. But, you need to be aware of common law trademarks, federally registered trademarks, state registered trademarks, and also international trademarks, in order to form a comprehensive brand protection strategy. There is no official requirement that you need to register a trademark, but doing so will afford you benefits in a plethora of ways.
COPYRIGHTS – Like trademarks, copyrights need not be registered to take effect, but doing so allows you to bring an infringement suit, and establishes various rights and remedies. Copyrights generally refer to the creation and protection of: original art, graphic design, advertising, photography, written articles, poetry, books, music, audio or video recordings, films, dramatic works, advertising creatives, catalogs, brochures, flyers, cards, manuals, publications, website content, blogs, courses, programs, and other “creative works”. If you engage in commerce, chances are you have copyrightable material, which needs to be protected to be monetized effectively.
TRADE SECRETS – Trade secrets are not “filed” with any regulatory agency, but generally get captured in contracts and agreements and refers to your business assets and secrets. Almost anything that you use in the course of your business is your creation. It’s your intellectual property. From customer identities, marketing strategies, consultant identities, key buyers/purchasing persons, price lists, customer outreach approaches, cash reserves, forecasts, budget and resource allocations, employee identities, employee salaries, benefits, commissions, new projects and business developments, negotiation strategies, source of products, services, supplies, source of advertising creatives and development – these are all your business secrets, and they need to be protected from competitors, copycats, freeloaders, cyber-criminals, and even the parties that you work with.
I.P. Strategies are needed in your businesses, regardless of your growth stage or company size.
Think about your assets.
Think about your contracts.
Think about your marketing techniques.
Think about your unique selling points.
Think about the “secrets” that give you a competitive edge.
Every aspect of your business involves some sort of I.P.
Get serious about identifying what you have, how to protect it, and how to monetize it (or continue monetizing it if you have an existing business).
I Created this program to help:
AUTHORS AND BLOGGERS
INVENTORS AND DESIGNERS
ATTORNEYS, CPAs AND REALTORS
COACHES AND CONSULTANTS
MARKETERS AND ADVERTISERS
here are a few testimonials from my clients:
“Sid and his team helped me gain more clarity in my business and helped me transform our knowledge into intellectual property in the form of an App, and an entire brand behind it – a complete 360˚ transformation from where we were when we met him.
He works with us on a weekly basis to help us make the right decisions when it comes to our business model, our marketing model and compliance, our overall business operations, technology integrations, and even things to do with the website and email automation systems.
His understanding of law, business, entrepreneurship, and marketing, plus his vast network of resources, make him an indispensible asset to our team.
He is also patient, flexible and very friendly – which is one of the reasons we hired him to work with us for 12-months.”
– Jeff Griswold CEO , Effective Learning Systems, LLC., & The WiseGuide App
“Ever since I started working with Sid and his team, I’ve had become more focused and clear in my business and personal life.
His out-of-the-box thinking style, combined with his in-depth knowledge about business, law, marketing and business automation makes feel a bit more secure, knowing I can turn to him when I need help right away.
As someone who works in the digital marketing, website building, coding, and app development space – it’s important for me to understand different business strategies, so I can perform my job in a much more confident manner. Sid helps me understand what’s happening in the market, and even helps me negotiate with clients who are looking to hire my services.
In other words, I’m glad I was introduced to Sid and his team a few years ago, and love working with him.”
– Roger Berges, CEO, Osados Web Designs
HERE ARE THE NEXT STEPS
TAKE 5-10 MINUTES TO FILL OUT THE I.P. ASSESSMENT FORM
WE WILL CONTACT YOU AND SETUP A FREE 20-MINUTE I.P. ASSESSMENT CALL
DURING THE CALL, WE WILL EXPLORE YOUR I.P. FORM AND HELP YOU ASSESS YOUR I.P.
IF THERE IS SOMETHING WE CAN HELP WITH, WE’LL PROPOSE IT AFTER THE CALL
IF WE CANNOT HELP YOU, WE’LL BE HAPPY TO POINT YOU TO SOMEONE WHO CAN HELP YOU
IF WE CAN, WE’LL SETUP A DEEP-DIVE CALL TO DISCUSS ABOUT HOW WE CAN ASSIST YOUR BUSINESS NEEDS
DURING THE DEEP-DIVE CALL, WE WILL CREATE AN ACTION-PLAN AND PROPOSAL FOR YOUR BUSINESS
IF THE PROPOSAL MAKES SENSE, WE WILL SETUP THE PAYMENTS, SCHEDULE AND PROGRAM SCOPE
Want to schedule an in-person appointment?
Contact Us To Set It Up:
HQ – El Segundo:
1730 E. Holly Avenue, Los Angeles, California, 90245
Satellite Office – Hermosa Beach:
1601 Pacific Coast Highway, Hermosa Beach, California
Phone or Text: (213) 924-3466
FREE Intellectual Property Assessment Form + Assessment Call (Value: $149)
DISCLAIMER: No legal information contained on this page. The Small Business Growth Program is an educational and strategy company that is designed like an “incubator/accelerator” and is managed by Attorney Sid Peddinti – the Founder of California Law Services. Please consult an attorney in your areas to seek specific legal advice that you can rely on, because we provide general legal educational information that may not related to your specific situation. Attorney Advertising Material.